Social Media Executive
Job description
Overview
Metro East FM Limited is the leading Asian radio station in Kenya and also one of the radio stations under the Radio Africa Group. Metro East FM is looking for an innovative, informed and knowledgeable Social Media Executive.
Social Media Executive
Reporting to the Head of Social Media, the incumbent will be responsible for implementing the outlined social media strategy in line with the company’s objective and grow the numbers on the various social media platforms.
Responsibilities
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Set specific objectives and report on ROI.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
- Monitor search engine optimization and web traffic metrics.
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
Requirements and qualifications
Additional education
Qualifications & Experience
- Bachelor’s degree in marketing or related field
- Diploma in journalism where there is no degree in journalism
- An excellent writer
- A minimum of 3 years of formal industry/professional experience in a similar position.
- In-depth knowledge and understanding of social media platforms, their respective participants
Experience
3 YearsAdditional skills
The Person Should;
- Excellent time and deadline orientation.
- Have a strong entertaining approach and trends
- Capable of juggling multiple assignment and related complexities at the same time.
- A high degree of flexibility with seasoned coordinating skills
- Excellent communication skills
- Ability to work under pressure
- An excellent eye for detail
- Impeccable personal integrity
- Great attitude with excellent team spirit
- A Self-starter who is also able to collaborate actively with others in a cross-functional team
- Ability to deal with ambiguity and change
- “Roll-up your sleeves” attitude to get things done
Terms and conditions
Metro East FM Limited is an Equal Opportunity Employer and will offer a competitive package to the successful candidate. If you match the above qualifications and requirements you may apply on the link www.myjobsinkenya.com so as to reach us on or by 27th August 2021. Please include your daytime telephone. Also include the names, telephone numbers and email address of 3 professional referees as well as your current and expected gross salary. In light of anticipated numerous applications, only short listed candidates will be contacted.
Disclaimer: Metro East FM Limited does not charge a recruitment fee or work with any persons or agencies which charge a recruitment fee.