SENIOR DIGITAL AD OPERATIONS EXECUTIVE

Overview

About Us:

Join our forward-thinking team at Radio Africa, helping to build and grow a leading force in the digital media and advertising industry. We are dedicated to delivering superior results and ground breaking solutions for our clients.

We seek a dedicated and skilled Ad Operations Executive to boost our advertising operations and drive substantial growth.

Job Description:

As a Senior Ad Operations Executive, you will be integral in managing and optimizing our digital advertising campaigns across multiple platforms including Google Ads, Facebook Ads Manager, and programmatic advertising platforms. You will collaborate closely with our sales and marketing teams to ensure ad bookings are meticulously executed and performance is maximized.

Responsibilities

Execute and manage ad placements, scheduling, and maintenance across digital platforms like Google Ads, Facebook, and programmatic channels.

- Monitor and analyze campaign performance using tools such as Google Analytics and Tableau to make data-driven adjustments.

- Work alongside the sales team to ensure ad bookings align with client objectives and are delivered on schedule.

- Strategize and oversee email and digital marketing campaigns to optimize return on investment.

- Provide detailed analytics and performance insights to guide future campaign strategies.

- Ensure seamless communication with clients and internal teams to maintain alignment and resolve issues promptly.

- Keep abreast of the latest in ad tech developments and digital marketing trends.

Additional education

Bachelor’s degree in Marketing, Advertising, Business Administration, or related field.

- Demonstrable experience in ad operations, particularly on platforms like Google Ad Manager, Facebook Ads Manager etc.

- Certifications in Google Ad Manager, Google Ads, Facebook Blueprint, and Google Analytics strongly preferred.

Experience

Additional skills

Expertise in using analytical tools such as Google Analytics, Tableau, or similar to derive actionable insights.

- Proven ability to manage multiple projects in a dynamic, fast-paced environment.

- Outstanding communication skills and the ability to work collaboratively.

- Attention to detail and strong organizational abilities.