MARKETING OFFICER

Overview

We are looking for a Marketing Officer.

Responsibilities

• Focus on identifying new business opportunities that fit the strategic direction of the Hospital, and maximizing the outcomes of those opportunities
• Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to the management.
• Develop and implement Public Relations Strategies to position the Hospital as the health care provider of choice in the Central region and beyond.
• Develop and execute business plans
• Develop relationships with businesses and community groups to promote the Hospital and Hospital Services
• Develop and/or market new services of the Hospital
• Create and be accountable for all client proposals, contracts, and associated documentation.
• Coordinate with the Corporate Marketing Team to monitor and analyze hospital media exposure.
• Oversee the development of marketing literature, both electronic and paper based
• Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Hospital and that comply with set policy guidelines.
• Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Administration Manager.
• Ensure that budgets are prepared and managed and that cost reports are analyzed and variances clarified/reported on a monthly basis.

Additional education

• A Degree or Diploma in Marketing or equivalent qualification as a minimum requirement

Experience

Additional experience

• 4 years relevant experience
• Related managerial experience in a hospital or similar environment is an added advantage

Additional skills

• Proven ability to both lead and work within a marketing team, and to employ both non-traditional and traditional approaches toward problem solving
• Good communication skills, both written and verbal
• Excellent negotiation skills and persuasiveness whilst maintaining a professional approach
• Proven ability to use own initiative, and the ability to act decisively on own authority when required
• Proven ability to build and maintain industry networks
• Good computer literacy (MS Word, Excel, PowerPoint, Email, Internet)

Terms and conditions

If you are interested in the position and meet the above requirements, kindly send your application together with a detailed CV, testimonials and certified copies of your original certificates to: info@neemahospital.org

Applications should be received on or before 15th Jan 2023

Only short-listed candidates will be contacted.