MARKETING OFFICER

Overview

Our client, who is a fast-growing Construction Solutions Manufacturing Company is seeking to fill the following position.

Reporting to Marketing, Branding and Communications Manager, the position will be responsible for assisting in creating and implementing marketing and branding strategies that will build the company’s brand and products brands leading to increased awareness, increased market share and generation of leads

Responsibilities

• Assist in driving and implementing all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix, inbound and outbound.
• Assist in ensuring all marketing goals, campaigns and strategies are aligned with the sales strategy by creating an active sales activation plan through events, promotional activities, liaising with communications officer and the sales team.
• Assist in utilization of critical market and competitive research to segment and define target markets refine, and improve the product value proposition and implement the best market penetration strategy.
• Participate in developing & maintaining long term relationships with built environment consultants to include fund is and industry thought leaders, marketing associations and advisors.
• Assist in ensuring proper branding in line with global brand visual identity guidelines in all customer touchpoints including events, web /digital, showrooms and points of sale.
• Assist in brand campaign execution calendars and ensure all activities, events and activations are coordinated throughout the brand campaign period.
• Support the implementation of the CSR (Space and Style Jamii) branding strategy, events, and activity plan.
• Any other responsibilities that may be assigned to the job holder by the supervisor from time to time.

Additional education

• Bachelor’s degree in Marketing, Business Administration, or any other business-related fields.

Experience

Additional experience

• Minimum of 3 years’ experience in marketing, trade marketing, marketing operations, branding sales activations and digital.

Terms and conditions

Interested candidates who satisfy the above requirements should forward their applications accompanied by a detailed resume, email address, day time telephone contact, name and address of three referees to info@btc-group.co.ke. The applications should reach the undersigned not later than 21st Otober 2022.