Marketing and Branding Manager

Overview

We are looking to fill the position of Marketing and Branding Manager serving the Group. The position holder will report to the Associate General Manager and will be based in Nairobi.

• The role holder will be responsible for developing, implementing and executing strategic marketing plans for the three companies within the Group in line with the respective Company’s strategic plan, vison, mission and purpose
  in order to attract potential customers and retain existing ones.
• The role holder will also be responsible in supporting the group brand story that will entail a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research and coordinate all the marketing initiatives within the group resulting into a consistent improved market position.
• The candidate must be a great business leader as well as great marketing leader with the responsibility of working with business heads to determine budgets and targets.
• The role holder will work within the Actuarial Team at AAFS, with the responsibility providing essential support in various actuarial projects and tasks. Your role will encompass data analysis, model building, financial reporting, and assisting with the preparation of actuarial reports for clients. Your dedication to accuracy, attention to detail, and strong analytical skills will be essential in performing the responsibilities of this role effectively.

Responsibilities

• Develop the marketing Strategic plan and implementation of marketing strategies, to drive brand awareness, customer preference & loyalty and corporate revenue growth.
• Lead the development and implementation of marketing plans aligned to the assigned companies’ objectives, providing inputs and local insights to ensure relevance to market context and working with regional stakeholders (managers, digital commerce).
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Support the business heads & marketing executives to cascade sub-brand and Sustainability activities within the different companies.
• Drive promotional activities through an approach to achieve laid out objectives.
• Plan and propose efficient media channels (both offline and online) to achieve required efficiencies and reach the assigned companies and regions.
• Plan and monitor campaigns and channel performance with the aid of tracking tools and propose relevant actions to ensure assigned objectives are met.
• Provide regional marketing teams with aids and tool kits to effectively market
• Ensure optimal exposure of company preposition is established as the preferred company
• Monitor day to day market campaigns in the assigned region, ensuring the team is aligned with the brand guidelines, processes, timelines and provides regular tracking and reporting.
• Work with stakeholders to establish marketing growth strategies to support the assigned revenue goals.
• Work with stakeholders (Brand, communication, research, loyalty and digital commerce) to plan strategic brand initiatives aligned to the corporate strategy.
• Evaluate market trends and competitor intelligence across various platforms to ensure strategies are aligned to market conditions.
• Reporting on the performance on the various companies and their impact on the bottom-line.
• Design and implement creative strategies, public relations, communication and media executions.
• Prepare and implement periodic marketing and budgets and monitor to ensure expenditure is in line with the company business plan.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
• Updating senior leadership on the progress of marketing activities and reporting on the results

Additional education

• Bachelor’s degree in marketing
• Professional qualification in Marketing

Experience

Additional experience

• 5 years' experience in a dynamic Market environment
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, sight, Omniture, Web Trends)
• Experience in setting up and optimizing Google Ad words campaign

Additional skills

• Ability to think creatively and innovatively
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Excellent negotiation, communication interpersonal and people skills
• Excellent organizational, planning and analytical skills
• Good knowledge of Marketing operating environment

Key Competencies

• Entrepreneurial Spirit
• Market Awareness
• Customer Focus
• Continuous Innovation
• Ownership & Commitment
• Team Spirit

Terms and conditions

Interested candidates to submit their applications before 15th September 2023.