General Manager, Aftersales Marketing

Overview

Isuzu East Africa is the leading transport solutions provider in East Africa. Our purpose is to be a leader in transport solutions, earning customers for life, carrying out sustainable business. Our core values are Customer Focus, Relationships and Excellence.

With thirty models in its line up, the Isuzu brand has dominated the new vehicle segment for eleven years in a row since 2012, achieving a market share of 51.8% by end of 2022. This is a testimony to customer confidence in its vehicles, transport solutions and excellent aftersales service.

To realize our long term strategic objectives, serve new business portfolios, emerging markets and deepen customer experience we have established the following senior leadership opportunity

The General Manager, Aftersales Marketing will be responsible for leading, developing and implementing effective Aftersales marketing strategies to drive demand generation and brand positioning.

Responsibilities

Reporting to the Aftersales and Channel Development Director, you will be responsible for the following functions:
• Developing and implementing an integrated Aftersales marketing strategy.
• Driving Aftersales business plans development in line with the company strategic goals and objectives.
• Market segmentation and developing different retention strategies for various customer groups.
• Creating brand positioning strategies for different solutions and products.
• Planning, implementing and managing demand generation and marketing campaigns including flawless product and channel launches.
• Designing pricing and revenue growth plans in liaison with Sales and Finance teams.
• Identifying and developing new business streams and creating realistic plans to actualize them.
• Developing future product initiatives and corresponding marketing strategies.
• Monitoring and developing plans in response to market trends.
• Enhancing customer retention by responding to consumer behaviors and needs.
• Optimizing spend and performance in the implementation of marketing plans.
• Leading and developing the Aftersales marketing team

Additional education

• • Bachelor’s degree.
  • KCSE Mean Grade B+.
  • A master’s degree will be an added advantage

Experience

Additional experience

• Proficiency in e-marketing and content management systems.
• Ten years’ relevant experience with the last three years as Head of Marketing in a fast paced commercial environment.
• Member of Chartered Institute of Marketing (CIM)

Additional skills

• Excellent relationship management

Terms and conditions

All applications are to be submitted before 11th November 2023