COMMUNICATIONS DIGITAL OFFICER

Overview

Our client, who is a fast-growing Construction Solutions Manufacturing Company is seeking to fill the following position.

Reporting to Marketing, Branding and Communications Manager, the position will be responsible for creating content that promotes the organization’s brand, activities, and products to enable the company to inform, inspire and influence its internal and external stakeholder audiences and promote brand visibility and recognition.

Responsibilities

• Assist in Implementation of the communication strategy based on the company’s target audience.
• Write, edit, and distribute creative, impactful, and newsworthy content to include publications, press releases, speeches, website content and other marketing material that communicates the organization’s activities, products and or services.
• Establish and maintain effective relationships with journalists, and maintain a media database. Respond to media inquiries and arrange interviews. Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
• Develop, create and support internal communications.
• Maintain records of media coverage and collate analytics and metrics.
• Manage all the social media channels: - Facebook, YouTube Twitter, Instagram, WhatsApp, Tiktok and LinkedIn, blogs and any other channels. Develop and manage online paid campaigns throughout the year.
• Keep up to date with key trends in the digital media space. Respond to enquiries that come through the Digital platforms, report and analyze. Form key relationships with influencers across the social media platforms
• Any other responsibilities that may be assigned to the job holder by the supervisor from time to time

Additional education

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business Administration or any other business-related fields

Experience

Additional experience

• Minimum of 3 years’ experience in communications, digital, PR, marketing and branding preferably in digital channels

Terms and conditions

HOW TO APPLY

Interested candidates who satisfy the above requirements should forward their applications accompanied by a detailed resume, email address, day time telephone contact, name and address of three referees to info@btc-group.co.ke. The applications should reach the undersigned not later than 21st Octber 2022.