Trade Marketing Manager

Overview

Our client is a leading food processing company in East Africa, manufacturing over 50 different products under various brand names that have been in use for over 50+ years and have become well known household names in the region.

Trade and Marketing Representative will be responsible for driving our new business development and execution of marketing activities in General Trade and Modern Trade. Working with all sales staff will be responsible in building customer confidence and business development through customer relations & marketing intelligence

Responsibilities

• Trade Marketing: In depth customer, channel and outlet understanding to support in developing and implement effective and efficient integrated trade marketing plans to drive consumer recruitment through our existing portfolio and new products, brand visibility and maximizing on our market share.
  Organize and lead in the execution of all marketing events. Working with managers and the sales team to drive initiatives aimed at mitigating the effects of competition in trade. Identify regional partnership opportunities to drive brand awareness and maximize brand exposure
• Driving Business Growth: Attain business development targets, goals and performance levels. Actively manage and report on the achievement of business development targets as well as industry performance and trends. Identify and drive opportunities to improve and expand product and service offerings. Assess the performance of the business, identify opportunities around stock and product placement and merchandise and propose solutions
• Strategic Business Planning: Leading in the channel and customer planning for both short term and long-term plans. Aligning on opex budget and execution aimed at maximizing business return on investment.
• Marketing Budget Management: Ensuring that we track ROI for all the marketing activities that we have carried out and maximizing on business investment.

Additional education

• Bachelor’s Degree in Sales, Marketing, Business Administration or any related field

Experience

Additional experience

• At least 4 years of experience in field sales and marketing in a busy FMCG environment
• Proven experience in planning and executing marketing activities

Skills

• Teamwork, leadership, adaptability, critical thinking, project and task execution
• communication skills

Additional skills

• Must be highly collaborative and have the ability to work within a cross-functional team, matrixed organization
• Exceptional communication and relationship building skills

Terms and conditions

All applications should be submitted on or before 14th July 2024.

Only shortlisted candidates will be contacted.