Regional HoReCa representative

Overview

Our client is a leading food processing company in East Africa, manufacturing over 50 different products under various brand names that have been in use for over 50+ years and have become well known household names in the region.

As the Regional HoReCa Representative, you will play a crucial role in driving growth in the horeca channel within the assigned region. You should be able to contribute substantially to the business growth and enhance our brand presence in the region. Successful candidates will be assigned Mombasa, Naivasha, Western, Tsavo and Mountain regions.

Responsibilities

• Key Accounts Sales Management: Monitor key accounts sales and ensure set targets are achieved in line with overall company objectives. Demand forecasting with customers and sharing projected demands for production planning. Ensure increase in key accounts by developing new accounts and activating dormant accounts
• Trade Execution: Support marketing campaigns by planning and leading market promotional activities. Design joint promotional and marketing initiatives with customers and review outcomes. Leading joint business discussions with key HoReCa customers and documenting JBPs.
• Market research & Insight Management: Conducting competitor analysis, keeping abreast of market trends and competitor moves to achieve market share metrics. Gathering of industry trends and giving informed suggestions on adjustments to suit the trends.
• Customer Relationship: Developing and maintaining exemplary customer relationships for both existing and new customers while ensuring clarity on business processes and policies in both delivery and account settling and reconciliation.
• HoReCa Operations: Leading regional channel operations in liaison with the sales operations function, ensuring clarity of channel forecast and backward alignment to the planning. Optimizing our go to market for the channel and driving operational efficiency while maintaining utmost customer satisfaction.

Additional education

Bachelor’s degree in business administration, sales, marketing or any related field.

Experience

Additional experience

• Must have proven sales experience in FMCG with HoReCa channel for minimum of 4 years.
• Demonstrable experience developing and executing sales plans built on key accounts.

Skills

• Teamwork, leadership, adaptability, critical thinking, project and task execution

Additional skills

• Excellent communication and presentation skills

Terms and conditions

All applications should be made on or before 14th July 2024.

Only shortlisted candidates will be contacted.